Nicole has been featured in entrepreneurial magazines and collaborated on a book awarded an Amazon Best Seller “The Secret Diaries of a Female Entrepreneur,” Nicole has dedicated her professional life to helping other ambitious women escape corporate confinement and create their PROFITABLE online dream business – with the five crucial business-building steps every rookie entrepreneur needs to apply to gain the clarity and confidence to see results FAST!
“Entrepreneurship is tough”
Facebook Page: https://www.facebook.com/nicole.prentice.56
Chris Ippolito 00:31
Nicole Prentice 00:32
Hi, Chris. How are you?
Chris Ippolito 00:33
Good. How are you?
Nicole Prentice 00:35
I’m good, thanks for having me.
Chris Ippolito 00:36
Welcome back to the “Get Coached Podcast.”
Nicole Prentice 00:40
Well, thank you so much.
Chris Ippolito 00:42
You’re welcome. We teased a little bit at the end of the last episode we did together, but you are a published author. And we talked a little bit about how that went about, but I really wanted to dig a little bit deeper into that process. Because really my goal at the end of this episode is that everybody who’s listening will realize that they could actually go out and be a published author, as well. They just need to find enough friends who want to do it with them, right?
Nicole Prentice 01:16
Chris Ippolito 01:18
Do you mind sharing from the beginning how this all came about? First off, maybe let’s remind everybody what’s the name of the book. And then after that just share how did this all come about.
Nicole Prentice 01:30
Sure. This is the book. This Secret Diaries of a Female Entrepreneur. And this book came about, I was in a group of 30 female entrepreneurs and we were all in the beginning stages of our journey as entrepreneurs. And our coach, she came up to us, she’s like, “Would you guys be interested in writing a book?” We all got together and we brainstormed about what this book could entail. Because we didn’t want to write our own book because that’s a lot of work and we think there’s more of an impact if you can have more contributions from different people telling different stories and more impact.
From this we all sat down and we’re like, “Okay, what could we all talk about?” Then we looked at what’s important to us, what journey we were on, and it was obvious that we were all on the same journey to self-discovery, of creating a life of more impact, more meaning. We’re all desiring to be entrepreneurs and building our career as an entrepreneur. This book is our stories, 19 other authors and myself, 20 total. And this book is all about sharing our stories, from the beginning days, from the high moments to the low moments, and just sharing what we have been through so this can inspire other females, or anyone in general, who desired to be an entrepreneur and go after their desired career and lifestyle. And it’s just to help them, give them advice about what we’ve been through and how they can be successful in their journey to their desired life and business.
Chris Ippolito 03:04
I like the idea a lot as far as sharing it from 20 people’s perspectives. Because now all of a sudden people are going to see that everybody goes through the same journey and it just all of a sudden normalizes this experience that they’re thinking, “Oh, why me? I must really suck at this.” But then now they’re reading 20 people’s stories and they’re like, “Oh, jeez, they all went through their own trials and tribulations and challenges, and on the back end of it came the results.” They didn’t maybe reach a destination, but they went through it, right? And then they became a business owner or an entrepreneur or whatever it was that they’re striving for.
I loved that, the concept of sharing the stories. And then obviously, as I shared last time, I just love the idea of piecemealing almost this book to put together. And now all of a sudden you’ve got a book, you’re a published author. And you mentioned it was the coach that brought it up, where did that idea come from, do you know? Was this something she had done before in the past or had seen done? Because personally I had never heard about it until you had shared this with me.
Nicole Prentice 04:26
It came about because she was also a published author, but she had her own book. And with being an author, it has that visibility and trust stamp that helps pin you as an expert. And she wanted that for us, but we wanted to find a way that we could all do it and it could be more attainable. That’s how it started, just by being, “Okay, how can we share our message, but also use this in a way for our marketing and our visibility?” It’s was a win-win situation when we decided to go after the book.
Chris Ippolito 04:59
Awesome. And how long did it take, from initial decision to, “Hey, let’s do this,” to when it finally was published and ready to share with the world?
Nicole Prentice 05:12
Okay, let me see. I think the writing process took about four months.
Chris Ippolito 05:20
Nicole Prentice 05:21
And it could have been a lot faster. My chapter is, I believe, 30 pages, it’s five sub-chapters. I think the whole process was around four months. And then after we had all of our chapters done, then we sent it out to a publisher who was working with us throughout this whole journey, I should probably mention that, too. She helped with the design of the cover. And with this, we all had our own chapters done, sent them in, then she reviewed them, put in the editing and the formatting. And then after that it was all about marketing. The process of our work for writing, which was four months, and then we can talk about marketing and stuff like that if you like.
Chris Ippolito 06:04
Sure. I really want to dig into the process a little bit more just to try and break down that belief that it takes years potentially to write a book. And just I think I want to help the audience, and even myself, realize anybody could do this. Your portion of it, you mentioned, was 30 pages long. Do you know approximate word count?
Nicole Prentice 06:35
I think it was about 5,000.
Chris Ippolito 06:36
Nicole Prentice 06:38
Let me look. For how we did it, to break it down for structure, it’s all about we did five different sub-chapters. And I’ll pull up my chapter really quick. And with this, when you sit down to write, you want to think about your audience and what they want to hear. Everything that you write you want to almost be like you’re stepping in their shoes. “What is this person going through? How can I relate to them? And then how can I give them advice to tell them, ‘Yes, you can do this, this is what I have done,'” lead by example. When we started those were the guidelines, just really sit in the shoes of your ideal client and figure out what they would want to hear. Like what would you tell yourself three to five years ago? That most likely is your idea client, that’s who it is in my case.
The five sub-chapters that we wrote, do you want me to break them down for you?
Chris Ippolito 07:36
Sure. Yes, please.
Nicole Prentice 07:37
Okay. The first sub-chapter was about my life before I decided to become an entrepreneur. This is about saying what you were doing in life before you realized, “This isn’t for me.” That’s just setting the scene so they get to know you, relate to you.
And then the next sub-chapter, it’s all about that moment you’re like, “Okay, I’m going to do this,” “This one thing happened and these are the first steps I took.”
Chris Ippolito 08:10
Right. You had your aha moment, or the epiphany actually, and then you moved on to the next step.
Nicole Prentice 08:18
Yeah. We have the first sub-chapter is life before, then the aha moment second sub-chapter, then third sub-chapter is you taking your first steps. And then the fourth one is me getting more into my journey, some of the ups and downs. And then the last one is future pacing. You take them on a journey of like, “Okay, you can relate to me,” this where I’m like, “I’ve been to the burning bush, I need to do something different,” first steps, some of the journey, and then future pace. Help them see that there is success. And it might not be right away, but there is a next step and there is a future for what you want if you work towards it.
Chris Ippolito 09:01
Right. Let’s say it was on the subject of sales funnels. I’m bringing this back up again because you and I both do it. Now let’s say there’s a group of like 5 or 10, up to 10 we’ll say, that are similar positions, they’re just starting out, but they’re like, “I know this stuff really well, I just have not had the chance to build my authority over it.” Do you think this similar process of coauthoring a book could work on a subject like that, where it could be almost a little bit more technical? Because the one that you got, as the title indicates, it’s a story of 20 different people. Whereas if it was on the subject of sales funnels, each person would be maybe bringing their own perspective about digital marketing. Or maybe they excel in one specific category, one is social media, and then the other is, I don’t know, e-mail marketing or whatever it is. Do you think it could work in that concept, as well?
Nicole Prentice 10:17
I do, you mentioned this. It would just be a different format. Our book was more about telling stories, but that would be more of an informational book. It would be like “Top Tips from Sales Funnel Experts,” or “Digital Marketers.” And then you could still work in stories there. I would suggest you start with saying, “This is what you should do and why,” and then some of your experience with it so you can have case studies. I love using case studies as much as I can.
Chris Ippolito 10:43
Yeah. Stories are always really good, yeah.
Nicole Prentice 10:46
Yeah. You can bring your expertise, but I would just frame it as a learning book, or a workshop book, where each author or contributor has their top tips for success in creating a sales funnel or digital marketing. I definitely think that’s good. For our audience you have to be specific on who they are and why they pick up the book. Because all our stories, they are so different, but the audience who we’re targeting, they’ll want to read all of them. You just want to find that niche and frame the marketing so it would appeal to them.
Chris Ippolito 11:23
Right. Regardless of the subject of the book, start with the end in mind as far as who are you writing this book for, right? And then that way you can tailor the message and the content so it’s for them, it’s something that they’re going to enjoy reading front to back, versus trying to figure out which each individual wants to bring to the table, because then there might not be any alignment. Yeah, that makes a lot of sense. Okay.
Nicole Prentice 11:55
Yeah. I like how you said, “Start with the end in mind.” And I think we talked about this in our other episode. I always look at it, how I define my ideal client, like if I’m making a new product or a new one-to-one offering, I look at where they currently are and where they want to be. And the book would help them bridge that gap. You just think about that. And there are so many things that they can learn, it like the sky is the limit. But it’s just getting clear on who that person is, and then finding a way to compile stories or lessons that they’d want to read.
Chris Ippolito 12:26
Yeah. That makes a lot of sense. Now let’s get to the other side of it. Now the book is done. 20 people, obviously that’s a lot of people involved. How did the promotion side of it go? It’s not just your book, it’s your book plus 19 other people. What did that side of it look like? Did you guys all come together and have a bit of a shared strategy or did each person go out there and promote it as their own with their own strategy and approach?
Nicole Prentice 13:01
We had a publisher that we worked with who did all of the behind the scenes, compiling the book, working with the graphic designer for the cover. And with this we set up a marketing strategy together. We had like, “A month before the launch do this,” three weeks before, two weeks before, then the week of. We had a marketing strategy that we put in place. And how we were able to get to be a bestseller was we had all of our networks and were able to leverage those networks. And with our marketing strategy the main thing we were pushing for was the presale.
On the presale day you could buy the book for 99 cents. It was a Kindle version, the electronic version. And it was only available for like eight hours. And that’s how we got to be a bestseller, because the sheer amount of volume we had in that short amount of time. All of our promotion was leading towards that one presale day. And we had a marketing schedule leading up to there. We had a Facebook group that we opened, and this is a good idea just to funnel your traffic into one area. And once we did that, we would all go on and share little snippets of our story and be like, “Oh, and if you want to hear more, the prerelease date is this day,” and stuff like that.
Chris Ippolito 14:20
Can I ask how you did that, was that Facebook Lives or videos or written? How did you share?
Nicole Prentice 14:26
Sure. We had a Facebook group. And within this group I think we invited 50 connections each. With this we would go on our personal page, or a business page, on Facebook and say, “Hey, I have a new, exciting book coming out, I’d love to tell you guys more. If you’re interested to hear more, go inside this group.” Once we funneled them into the group, we then would go live. We’d have at least one or two lives a day where we’d go on and just say, “Hey, thank you so much for your interest.” And then we’d just share our main selling points, those moments, like a cliffhanger so they’d want to know more. And then we’d promote the presale date. All Facebook Lives, and then written posts with photos.
Chris Ippolito 15:16
Nice. And then, okay, I love that strategy of basically it’s a product launch funnel. You’re building up to that launch date, building up all that anticipation and energy, and then making a great offer. Because, I mean, 99 cents, it’s pretty hard to say “no” to that. Then putting time restriction on it, creating the sense of urgency. And bang, there you go, you’re now a bestselling author. That’s awesome.
Nicole Prentice 15:50
Chris Ippolito 15:52
After that, was there some follow-up steps thereafter, or where has the journey gone next for you after doing the big launch and all that?
Nicole Prentice 16:06
It has been great for two reasons. One, for trust stamps. As the field of entrepreneurship is getting more and more saturated, it’s important to find a way to stand out. And just by saying you’re an author, you’ve been in a book, that helps be like, “Okay, she knows what she’s talking about.” And it’s also been extremely exciting and powerful because I’ll talk to people on Facebook and they’re like, “Oh, I read your chapter in your book, I resonated with what you said.” And in my mind I’m like, “Wow, people actually care to read about my story.” And it’s just great being able to share my message because it shares my why, the reason why I started my business, and that’s how I connect with my clients. Being able, for them, to pick up the book and just read it, it helps me grow those connections with potential clients.
Chris Ippolito 16:53
Yeah. And building the relationship.
Nicole Prentice 16:56
Definitely. And it has helped to grow my business for those two reasons and it’s opened up my mind for what is possible and what I can do now. I’m like, “Oh, I’ve been in a book, let’s see what else I could make.” It just shows you what’s possible, and especially the power of a collaboration, like doing podcast interviews, doing Facebook Live collaborations. They’re extremely powerful and it just shows you that if you get a group of people together and share networks, how you can all benefit from that.
Chris Ippolito 17:25
Yeah. It’s very true. There’s a very common saying of being a self-made millionaire. Right? I’m sure you’ve heard it, we’ve all heard it. There is so much false behind that statement, it actually drives me bonkers now when I hear it. Because nobody is technically a self-made millionaire, a self-made success. There’s always other people that were involved, whether in a supportive role, a mentoring role, a partner role, whatever it is. Look at that, I mean you couldn’t say that you’re a self-made bestselling author. Right? Because there was, first off, 19 other people that were a part of the collaboration. Then there was the publisher, the editing, there was just so many other people that were involved in it.
And it just really reinforces the fact that if you want success, it’s almost impossible to do it on your own, you have to do it with other people. And the question now is who do you surround yourself with that are going to be either wanting to or are on the same path and same journey. Which is, I think, and you’d mentioned it, each 20 of the coauthors were all in fairly similar positions as far as they were just starting out their businesses, right?
Nicole Prentice 18:56
Chris Ippolito 18:57
Yeah. Whereas if somebody was 5 or 10-plus years already into their journey, yes, they could have done it, but it’s not quite the same story that the other people would have had.
Nicole Prentice 19:11
Yeah. And that goes back to just your audience. By being in a similar position, it just helped for our stories to have more similarities than we knew they would have. It just helps for the purpose behind the book.
Chris Ippolito 19:26
Yeah, there was more cohesion along the story.
Nicole Prentice 19:30
One thing I liked about the book, we talked about this earlier, is on social media it’s really easy just to show the highlight reel. And with this book we were able to show the authentic journey, which is hard to get across nowadays and not everyone sees it. And I know when I started my journey I’m like, “Oh my god, that girl is perfect, she has all this stuff, it looks so easy.” And that’s not realistic at all, entrepreneurship is tough. Just being able to share that story and just tell people that, “Yeah, all the highlight reel you see on social media, that’s not the truth.” There’s more to it than what you see on social media. That’s a good thing books can do, for sure.
Chris Ippolito 20:08
Very true. That’s why a lot of big names, like Gary Vaynerchuk and Russell Brunson, and there are so many others, where their number one piece of advice to most new entrepreneurs is to document their journey, whether it’s in written form, video form, or audio form. Blog, YouTube channel, or a podcast. And you document the journey and you share both sides of it. Not just the highlights, but the pitfalls and the challenges, too. Because, like you said, unfortunately a lot of people compare themselves to just those highlights and obviously that’s not the entire truth. And the story that you share is exactly that, it’s sharing where you were at, your mindset during those challenges, but then the shift you made to be able to get to where you’re at right now. And I think that’s the huge value of something like that, which is awesome, yeah.
On behalf of everybody who reads it, thanks for sharing. Because I think there’s a lot of people out there, I don’t know if they’re afraid to. Yeah, that’s what it would be, they’re afraid to share their authentic self, the journey they’ve gone through. And then they put on this persona of perfection because they think that’s what everybody else wants to see, when in reality that makes you less relatable because we are all flawed and have gone through our own struggles and journeys.
Nicole Prentice 21:57
And it’s funny you say that because I know how important it is to share the story I never want to tell. And one of my coaches, she’s like, “That’s the story you always need to tell, the one you never want to tell.” Because you’re vulnerable and you don’t want admit that you’re not perfect, that you’re flawed, but that’s how people, like you said, that’s how they relate to you.
Chris Ippolito 22:16
Yeah, because we are all flawed.
Nicole Prentice 22:18
Yeah. And they want to know that what you’re doing is attainable and achievable for them by saying, “Hey, I’m just like you, I make mistakes, too.” They’re like, “Okay, I can do it, too.”
Chris Ippolito 22:27
Yeah. You’d mentioned after doing the book and seeing the results of it you’ve asked yourself that question of, “Well, what should I do next?” Have you given that some thought, do you have something in mind that you’re looking to do next, that you’re willing to share, of course?
Nicole Prentice 22:44
Yeah, of course. Before we started recording we talked about how I went to a mastermind yesterday. And as entrepreneurs it can be lonely, because all the work I do with my clients is over the computer. After this mastermind I’ve been playing with the idea of having some type of workshop or something of that sort just to get everyone in one room and to brainstorm with each other, bounce ideas off of one another. And I have been planning to do a workshop of my own on marketing. I’m hoping to launch it in two weeks, it’s my next step, because I do one-to-one coaching now. And this way, with a workshop setting, you can have collaborations, too. I can bring in experts that do branding or sales.
That’s my next step after the book because I saw how powerful it was to bring other experts together. And I want to continue to do that because I don’t know everything. I want to bring in other experts who know what I don’t know to help our audience, and help them with their journey to success. That is the next thing on the goals. Yeah, excited for it.
Chris Ippolito 23:53
That’s awesome. And by the time this releases you’ll have probably done multiple workshops, or at least hopefully. If somebody wanted to and lives local to you, let’s maybe share that real quick. Because you’re planning on doing more of a local thing, right?
Nicole Prentice 24:10
Yeah, I’m going to start them in Nashville, Tennessee.
Chris Ippolito 24:14
Nicole Prentice 24:15
That’s where we’ll start. And I’ll probably do a handful of them, and then I want to go around the U.S. to other major cities. Yeah, and we’ll start here, and then expand.
Chris Ippolito 24:24
That’s awesome. And anybody who listens and wants to connect, do you want to share some of your contact information, or the best place to find you?
Nicole Prentice 24:35
Sure. The best place to find me is Facebook.
Chris Ippolito 24:38
Nicole Prentice 24:39
Just under my name, “Nicole Prentice,” or “Nicole Prentice Coaching,” those are both my business page and personal page. And then for more information about me in general it’s my website, www.nicoleprentice.com.
Chris Ippolito 24:52
Awesome. Cool. Well, that was a lot of fun. I think, as I’d like to do, is try and have one actionable piece of advice that the audience can take away. Coming out of this, what do you think that would be? I have something in mind, but I’m curious what you’re thinking. I almost feel like the theme of this episode is break down those false assumptions of being able to achieve something and instead go find other people that are wanting to achieve the same goal, and then figure out how you as a group can go and do it, whether it’s a book, a summit, a workshop, a mastermind. It doesn’t really matter, just maybe go find that group of people.
Nicole Prentice 25:42
Yeah. All right, after that it’s to get clear on who you want to help and why. Because once you know what they’re struggling with, there are so many things you can do off of it. I would just get clear on who you’re passionate about helping and why you’re passionate about helping them. And then once you find that, you can say, “Okay, this is my niche, this is who I want to help,” and then find other people who help that same individual. Then boom.
Chris Ippolito 26:09
I like it, okay. The one thing is get super, super specific and crystal clear on who you want to help. Once you’ve figured that out, now when you’re building relationships, that’s going to be a little bit more top of mind to try and find other people who are on the same mission of helping that niche market, and then there’s where your collaborative opportunities will present themselves.
Nicole Prentice 26:36
Yeah, perfect. As long as you know your why, you can find others who have similar whys. It’s crazy because when you reach out, people are always willing to have a collaboration, they’re like, “Heck yes.” Yeah.
Chris Ippolito 26:50
Which is why this podcast even exists. Let’s maybe wrap up with this. If you are out there and listening and you want to help female entrepreneurs, millennials specifically, reach out to Nicole. Right?
Nicole Prentice 27:05
Chris Ippolito 27:06
And if you’re looking to help business coaches reach a wider audience and impact more lives, reach out to me because that’s my goal and my mission.
Nicole Prentice 27:15
Perfect. Crystal clear.
Chris Ippolito 27:17
Awesome. Cool. Well, thanks, Nicole, always a pleasure. I have a feeling we will continue talking and I look forward to those future conversations.
Nicole Prentice 27:28
Well, thank you very much, I hope everyone enjoyed.
Chris Ippolito 27:31
Thanks, take care.